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We’re all brands.
No, I don’t mean that we all wear certain brands of clothing.
Each of us is made of up characteristics whose combined effect is a brand. And like with others brands, we can create a need - a desire - for you in your organization.
So let’s get to work so that you can pave your corporate development career using the classic 4 Ps - Product, Price, Place, and Promotion. look on corporate development career path
Who are you? What do you have to offer your organization? Certainly not “more of the same” - otherwise people won’t be able to differentiate you from the others. (Read my story of Jane, who realized this just in time.)
And take a lesson from marketing and hammer out your USP - unique selling proposition.
Make yourself priceless. How? By making sure that you are the “go-to person” when it comes to an area of specialized knowledge. Pick an area of interest to your organization and make sure you are the most up-to-date - and watch the others come flocking for your input.
Be available. With the plethora of social networking tools out there, availability is a no-brainer. And in our 24/7 world, sitting at your desk in your office isn’t enough. Ensure that key contacts know the best channels for reaching out to you.
It’s not a dirty word. Yes, many of us were raised on the idea that “modesty is the best policy.” It certainly is, if you don’t want to get recognized by others.
Of course, I’m not talking about running the halls of your organization, shouting out your latest achievements at the top of your lungs. Or spamming your colleagues with each triumph. There is a happy medium between keeping things under wraps and being obnoxious.
Just keep in mind that to be successful, brands must be promoted - and identify how you can promote yourself.
Over the years, I’ve met with managers who’ve resisted self-branding and other career advancement solutions. They view the whole idea as possibly artificial and sometimes even pretentious. And they’re right. There’s a little of both in self-branding, but they’re still essential for earning the recognition of others.
Perhaps begin with one of the Ps and see how it goes. Once you feel comfortable, move on to another P until you’ve completed the whole marketing mix.
And always remember that when it comes to career goals for managers:
It is important for you to be promrted ? this is for you. ? corporate development career path
Great managers are made. Not born.
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